In another sign of the growing power of comedic content

A YEAR ago, the television industry was abuzz about the CBS decision to keep the popular series “Two and a Half Men” on the air by replacing Charlie Sheen with Ashton Kutcher. A year later, all eyes are on “Men” again as CBS readies a move of the sitcom to Thursday from Monday, louis vuitton womens sunglasses 2012 on which it has spent its entire run. The shift, which CBS discussed during its 2012-13 upfront presentation on Wednesday, will be the second time that CBS has moved a successful Monday comedy to Thursday to try to establish a stronger beachhead with viewers later in the week. For the 2010-11 season, it was “The Big Bang Theory,” which became a bigger hit on Thursday than it had been on Monday. For 2012-13, it will be “Two and a Half Men,” the sitcom that was revived nine months ago with the casting of Mr. Kutcher to replace Mr. Sheen. “The Big Bang Theory” will remain at 8 p.m. and “Two and a Half Men” will follow at 8:30, replacing a skein of sitcoms that failed to capitalize on the large audiences for “Big Bang.” Thursday is a particularly lucrative night of the television week because advertisers like movie studios, retailers and automakers run commercials to reach viewers making weekend plans. “We’ve created a super comedy hour,” Kelly Kahl, senior executive vice president for CBS prime time, told reporters at a preview of the network’s schedule. Mr. Kahl, who heads scheduling for CBS, part of the CBS Corporation, said the block should help build viewership for “Person of Interest,” a drama returning for a second season, which will lead out of the two sitcoms at 9 p.m. A new drama will be shown at 10 p.m., “Elementary,” a modern take on Sherlock Holmes that brings him to New York — and turns Dr. Watson into a woman. (To make room for “Elementary,” CBS will shift the drama “The Mentalist” to 10 p.m. on Sunday.) Another new drama, “Vegas,” will run on Tuesday at 10 p.m., and a third, “Made in Jersey,” will appear on Friday at 9 p.m. CBS will also add a comedy to its fall schedule, “Partners,” about a pair of male friends, one straight and one gay, to be shown at 8:30 p.m. on Monday. The sitcom now in that slot, “2 Broke Girls,” is being moved to replace “Men” at 9 p.m., becoming the anchor of the CBS Monday lineup. To underline that coming prominence for “2 Broke Girls,” the stars, Beth Behrs and Kat Dennings, took part in a skit during the CBS presentation, and they were joined by one rich football-playing boy, Tim Tebow. “Men” is entering its 10th season, a longevity rare for sitcoms — or any TV fare, for that matter. “2 Broke Girls,” by contrast, was renewed for a second season in the fall after becoming the No. 1 new comedy of 2011-12. The focus on sitcoms at CBS is another example of how important they will be for the broadcast networks in 2012-13. For instance, NBC, part of the NBCUniversal unit of Comcast, will add four comedies, bringing its total to 10, and it has three in reserve for midseason. CBS is the most-watched television network in total viewers and, Mr. Kahl said, is only a tenth of a point behind Fox Broadcasting in viewers ages 18 to 49 — the group most appealing to advertisers — in an important rating category known as C3 (C3 is an estimate of the commercial views within three days of the show’s telecast.) Mr. Kahl and other CBS executives are confident going into the fall, not only because they think they have a particularly strong schedule but also because of what Leslie Moonves, president and chief executive at the CBS Corporation, called “the Halley’s comet of television”: in a four-week period early in 2013, CBS will broadcast the American Football Conference championship game, Super Bowl XLVII and the Grammy Awards. The CBS presentation was one of 10 events on Wednesday, which some reporters were calling “Humpfrontday” because of the crowded schedule. At the presentation by the TBS and TNT cable channels, part of the Turner Broadcasting System division of Time Warner, it was, coincidentally, the preview clips for a revival of a CBS series that drew the most applause. The series, to make its debut on TNT on June 13, is “Dallas,” which ran on CBS from 1978 to 1991. Three stars of the original are returning for the new version: Patrick Duffy, Linda Gray and Larry Hagman; they appeared on stage during the presentation and at a media luncheon afterward, with Mr. Hagman wearing a hat like that of his character, J. R. Ewing. In another sign of the growing power of comedic content, Turner Broadcasting said it would take a minority stake in Funny or Die, a producer of online comedy videos that recently started a division to handle commercial production. The investment, for undisclosed financial terms, will link Funny or Die with two Turner television brands: TBS, known for sitcoms, and Adult Swim, which shares channel space with Cartoon Network and is known for irreverent content. The deal will effectively give Funny or Die some louis vuitton hoodie men old-media muscle; the Turner digital ad sales staff will become the exclusive manager of ad sales for Funny or Die. The agreement comes on the heels of other recent pairings of traditional TV and Web companies, like the acquisition of Revision3 by Discovery Communications and a deal between TBS and another producer of online comedy videos, DumbDumb. Separately, Funny or Die signed an agreement to create short videos for marketer clients of NCM Media Networks, which specializes in ads in movie theaters. The deal, announced at the NCM event on Wednesday, will include videos to run online and on theater screens.